Struggling with distribution despite a solid product
SaaS founders often find that building a product is significantly easier than acquiring users, leading to frustration and stagnation. Many engage in direct outreach and community participation to gain traction, expressing a willingness to invest in tools that enhance their marketing efforts. However, psychological barriers related to selling remain, with founders often feeling hesitant about marketing their products. The overall desire is to build a sustainable, profitable business without the pressure of excessive marketing.
“I’m a developer. I can build anything. But marketing? I had no idea where to start.”
view evidence on reddit“I’m currently working as a full-time software engineer at a big tech company...”
view evidence on reddit“I’ve been building a small SaaS solo and finally reached a point where the product itself feels solid... What I underestimated is how hard distribution is compared to building.”
view evidence on reddit“I’ve been trying to find customers manually for my SaaS, and honestly, it’s taking way more time than I expected.”
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“With AI and templates, building something basic is cheap. But getting actual users? That still feels messy.”
view evidence on reddit“Instead of running ads, I just started writing helpful comments in subreddits where my target users hang out.”
view evidence on reddit“Talking directly to users, refining the problem, and tightening your positioning does more than any growth hack.”
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“I stopped trying to create polished blog posts and instead spent 2 hours daily just replying to questions on Reddit.”
view evidence on reddit“I want to be rich. I'm learning app development and AI makes it much faster.”
view evidence on reddit“For those who’ve launched products before... what actually worked for you to get your first 50 real users?”
view evidence on reddit“I’m scared of people’s reactions... I don’t want to be rejected.”
view evidence on reddit“I realized I wasn’t building because users needed features. I was building because building feels good and selling feels terrifying.”
view evidence on reddit“I don’t want to build a unicorn. I want a boring, profitable business.”
view evidence on reddit“I’m building something profitable, slowly, with real users, real feedback...”
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