Opportunity report

Manual social media research is draining

Social media researchers are expressing frustration with the manual effort required to find specific video references, which is draining their productivity. This pain has led some to explore native search features and develop new tools aimed at streamlining the research process, indicating a potential market for effective content discovery solutions.

Worth it score 75High confidence5 signals6 evidence
Persona
1 evidence
Social media managers and researchers seeking effective ways to conduct visual trend research.

I do a lot of social media research for campaigns.

view evidence on reddit
Pain
1 evidence
Social media researchers are frustrated with the time-consuming process of manually scrolling through content for specific references, leading to decreased productivity and mental health.

When I need to find actual, specific video references to brief my team, I end up manually scrolling for hours.

view evidence on reddit
Workaround
2 evidence
Some users are employing native search features to find content more efficiently, while others are developing tools to address this pain point.

I’m creating Audr to combat this - brand watch is crazy expensive.

view evidence on reddit

Native search is genuinely underused for this.

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WTP
1 evidence
There is interest in beta testing new tools aimed at streamlining social media research.

I’m looking for beta testers if you want to be part of it? LMK

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Desire
1 evidence
Researchers want a more efficient workflow that allows them to find specific video references quickly without manual scrolling.

Are there hidden search operators inside native apps, or do you just eat the time cost?

view evidence on reddit
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